7 Smart Ways to Use Custom Stickers for Promotion

4/22/2025

Looking for a fun, affordable way to promote your brand, event, or cause? Don’t underestimate the power of custom stickers. From eye-catching bumper stickers to QR-enabled handouts, stickers are an incredibly versatile promotional tool—and they stick around long after a flyer gets tossed.

Smart Uses for Custom Stickers

These sticker strategies work across industries—from small businesses and nonprofits to creators, schools, and event organizers.

1. Bumper Stickers: Get Your Message on the Move

Bumper stickers aren’t just for politics or slogans—they’re great for businesses, nonprofits, and events looking for mobile visibility. Keep your message short and memorable, and design with bold fonts and high contrast so it’s easy to read at a glance. Whether you hand them out at an event or include them with purchases, bumper stickers turn your supporters into traveling brand advocates.

2. QR Code Stickers: Bridge the Gap Between Print and Digital

Want to drive traffic to your website, ticketing page, or social media? Add a QR code to a vinyl kiss cut sticker and place it where people will see it—in store windows, on packaging, or at your booth. QR stickers are great for promotions, newsletter sign up, exclusive content, online fundraisers, or even a video playlist. Just be sure the link is mobile-friendly and the code is large enough to scan easily.

3. Window Clings and Decals: Elevate Your Storefront or Vehicle

Custom window clings are perfect for windows, mirrors, or other smooth surfaces. Use them to brand your shop window, promote a limited-time offer, or add visual interest to your event booth or display. They’re also great for temporary car signage—perfect for mobile businesses, delivery drivers, or event crews who need to brand vehicles without committing to permanent decals. Easy to apply, reposition, and remove, cling stickers are ideal for seasonal promotions and on-the-go visibility without the hassle.

4. Turn Stickers Into Shareable Freebies

Looking for a low-cost way to surprise and delight customers? Slip a branded sticker into every order you ship. A well-designed holographic sticker can turn into a laptop decoration, water bottle badge, or notebook favorite—putting your brand on display wherever your customer takes it. Just make sure the design is something they’d want to show off (think clever, cool, or beautifully designed). It’s an easy way to boost loyalty, get organic exposure, and build brand recognition with every box.

5. Make a Lasting Impression at Trade Shows

Tabling at a conference or market? Stickers are an easy win. They’re budget-friendly to produce and easy for attendees to take home. Use kiss cut stickers with fun designs, logos, or QR codes linking to your website or campaign. A good sticker outlasts a printed flyer and helps people remember your brand long after the event ends.

6. Reward Your Biggest Supporters

Turn stickers into exclusive perks for members, donors, or top customers. Offering a special edition vinyl or holographic sticker is a fun way to show appreciation—and gives fans something they’re proud to stick on laptops, notebooks, or gear. These small details help build loyalty and community.

7. Brand the Little Things

Even small touches can make a big impression. Use a simple custom vinyl sticker as a box label, accent to your custom envelopes, or part of your packaging design. It adds polish and reinforces your brand without the need for expensive packaging upgrades.

Let Your Brand Stick

From on-the-go visibility to memorable packaging and giveaways, custom stickers can do more than you think. They’re budget-friendly, endlessly versatile, and easy to integrate into your everyday marketing—whether you’re promoting an event, building loyalty, or adding a creative touch to your customer experience.

Not sure which type of sticker fits your needs? Take a look at all our sticker printing options and start creating something that sticks with your audience.