How to Promote Your Raffle with Posters and Flyers

4/15/2025

Whether your raffle is in person, online, or a mix of both, printed posters and flyers are powerful promotional tools. While digital marketing plays a big role, there’s something uniquely effective about having physical materials placed in high-traffic spots—on community boards, storefront windows, or even telephone poles. They catch attention where people already are and help build visibility in your local area.

In this post, we’ll walk through:

• How to create posters and flyers for your raffle
• Design tips that help boost ticket sales
• The difference between flyers and posters—and when to use each

How to Create Posters and Flyers

The easiest way to create printed materials is to start with a professionally designed template. At Eventgroove, our poster printing and flyer printing services include customizable templates in hundreds of themes. You can add your event info, upload logos or images, approve a proof, and have your materials printed and shipped—usually within one business day.

If you have design experience, you can also upload your own artwork. Just make sure your layout is sized properly and leaves space for all your key event details.

Design Tips for Raffle Promotion

Your printed materials should reflect the same look and feel as your raffle tickets and online presence. A cohesive design helps build trust and increases the likelihood that people will engage with your fundraiser.

What to include:

• The name of your organization or cause
• Why you’re raising funds – Be specific (e.g., “new uniforms for the varsity team” is better than “school fundraiser”)
• Date and location of the drawing
• Ticket pricing and odds (if applicable)
• Fundraiser website or online raffle page

Pro tip: Add a QR code that links directly to your online fundraising page. It’s a quick, easy way for supporters to learn more or buy raffle tickets online. Many successful fundraisers pair printed posters and flyers with QR codes to drive hybrid raffle participation and boost ticket sales.

Posters vs. Flyers: What’s the Difference?

While the terms are often used interchangeably, posters, flyers, and club flyers each serve a distinct purpose—and vary in size, format, and how they’re distributed:

• Posters are usually printed in larger sizes (like 11″×17″ or 18″×24″) and are designed to grab attention from a distance. Hang them in storefronts, libraries, community centers, or anywhere foot traffic is high. They’re ideal for creating awareness at a glance.
• Flyers are smaller (typically 8.5″×11″) and are great for giving out by hand or leaving in stacks at local businesses. They’re a quick, affordable way to provide more detail about your fundraiser—like pricing, QR codes, and raffle deadlines.
• Club flyers are even smaller (often around 4.25″×6″) and work especially well as handouts at events or to leave at checkouts and counters. Compact but eye-catching, they’re easy for people to take with them and a great supplement to larger print materials.

Using a combination of all three can help you get the word out to a wide audience—posters attract attention, flyers share key details, and club flyers keep your message in-hand.rs build awareness, while flyers provide the information people need to take action.

Final Thoughts

Printed posters and flyers are an affordable and effective way to boost raffle ticket sales—especially when they’re designed thoughtfully and used alongside your digital outreach. Pairing them with a hybrid element like an online raffle page can help expand your reach and raise even more for your cause.

Need help getting started? Explore poster printing and flyer templates designed for raffles and fundraisers—customizable, affordable, and printed fast.